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nDash Writer Profile for David Hughes

Headline

David is a Senior Copywriter with extensive enterprise-level experience in marketing. His specialties include advertising, analytics and content strategy.

About Me

With 10 years of experience in content and marketing, David has worked with clients as big as Cheerios and as small as his neighbourhood pub. He specializes in copy designed to drive user action and increase conversions. 

His primary areas of focus include advertising, marketing and content strategy, with additional experience writing for academic and news media verticals.

Industries I Write About

Business

Law & Politics

My Writing Samples

What Is Kanban Project Management? (With Guide and Benefits)

A project for Indeed Canada about the KanBan project management methodology.

https://ca.indeed.com/career-advice/career-development/what-is-kanban-project-management

First Finger Foods

This is a project for Cheerios that I helped create while working at Cossette Media as part of their Baby's First Finger Foods Campaign.

https://www.cheerios.com/first-finger-foods

Examples of Team-Building Activities to Unify Your Team

A project for Indeed Canada about corporate team building, and the different activities managers can employ to help unify their team.

https://ca.indeed.com/career-advice/career-development/team-building

Experience

Performance Coordinator

Managed Google, Bing and Amazon campaigns for large consumer-facing brands including Cheerios, KitchenAid, Old El Paso. Created all search advertising copy for my portfolio of clients.

Company: Cossette Media

I worked there from 8/2018 until 8/2021

Digital Media Specialist

Tracked ROI for social media planning and A/B testing posts for maximum audience interaction. Owned project which increased average monthly Pinterest viewers from 2000 to 6 million in a 12-month period with zero ad spend. Wrote short and long-form copy for clients in the health and wellness industry.

Company: OutMatch

I worked there from 8/2017 until 8/2018

Digital Content Editor

Edited and published content for the editorial team. Recruited new writers and developed their talent. Reported to Editor-in-Chief.

Company: The Political Bouillon

I worked there from 10/2013 until 12/2015

Content I Write