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nDash Writer Profile for Alyssa Birchfield

Headline

Content Strategist & Copywriter

About Me

As a content strategist and copywriter with nearly a decade of experience, I've crafted copy for a variety of advertising and content marketing efforts for various brands. I am passionate about writing copy with a goal of fostering engaged communities, increasing brand awareness, and converting followers to customers.

With both in-house and agency experience, I have overseen and created copy for a variety of mediums, including both paid and organic social media, SEO, SEM, blog articles, display, OTT, outdoor, print, website copy, broadcast, video/radio scripts, and more.

In my various positions, I have also collaborated with multiple stakeholders and C-Suite executives to connect the dots between a brand's content effort and its bottom line.

Having a societal and community impact is one of my core values. As an experienced marketer, I am passionate about marketing brands that are helping to make an impact in the lives of their customers and their local communities.

Industries I Write About

Technology

Business

Finance

Education

Health & Wellness

Lifestyle

Real Estate

Law & Politics

Industrial

My Writing Samples

What's the Manager's Role in Implementing Lean Principles?

USF Corporate Training and Professional Development Published March 21, 2023

https://corporatetraining.usf.edu/blog/whats-the-managers-role-in-implementing-lean-principles

7 Factors to Ignore When Picking a College

University of South Florida — Admissions Published February 1, 2023

https://admissions.usf.edu/blog/7-factors-to-ignore-when-picking-a-college

13 Different Types of "Calls to Action" (CTAs)

Comma Copywriting Published December 6, 2022

https://www.teamcomma.com/blog/call-to-action-examples

Pregnancy and Oral Health

Smile Michigan/Michigan Dental Association

https://www.smilemichigan.com/the-smile-connection/pregnancy-and-oral-health/

Social & Digital

Social media campaign posts for different companies

https://copyfol.io/v/wjqg6bnd/social-and-digital

Experience

Content Writer & Developer

Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content. Provided writing support in fast-paced environment for variety of public-facing materials. Completed thorough research into assigned topics. Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.

Company: University of South Florida

I worked there from 11/2022 until now

Content Strategist & Copywriter

Strengthened content through proofreading and editing. Developed original content using social listening and independent sources. Generated stories to reflect current trends and news to pull audience into website. Conducted online research to obtain relevant information and materials. Organized collected information to produce well-written articles. Created dynamic graphics and pieces to increase website and social media traffic. Created content with SEO keywords drawn from Google Analytics.

Company: Freelancer

I worked there from 7/2020 until now

Marketing Specialist

Planned marketing initiatives and leveraged referral networks to promote business development. Identified appropriate marketing channels and target customers for campaigns. Monitored trends in social media, industry, and competitive landscape to create new material. Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.

Company: University of South Florida

I worked there from 11/2019 until 7/2020

Content Strategist & Copywriter

Strengthened content through proofreading and editing. Develop original content through social listening and independent sources. Analyzed conversion and bounce rates to measure success of content. Conducted online research to obtain relevant information and materials. Crafted dynamic content marketing pieces for broad client base to drive consumer awareness of brands. Implemented strategies and tactics to grow followers on social media channels.

Company: James & Matthew/JXM

I worked there from 6/2015 until 1/2019

Languages I Write In

Content I Write