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Before I founded Car Copy, an automotive content creation agency, I enjoyed a career as a content creator for over 30 years. This dated back to my time as a full-time journalist for the fabled and industry-leading magazine, Motoring News.
I have extensive experience in the automobile industry and have enjoyed many marketing and corporate development roles, working with both motorsport clients and OEMs.
Over the years, I have helped many clients to plan their worldwide projects, including blue-chip companies Ferrari and Lamborghini.
For more than a decade, I have also been a principal in several online marketing, content creation, planning, lead generation and strategy ventures.
Manufacturers are falling over themselves to develop hybrid and electric cars and the trend seems inexorable. Futurists predict the end of the internal combustion engine and a hyper-efficient world filled with quiet, clean machines. Yet designers have a long way to go if they are to achieve a critical mass and displace the old-fashioned, dirty but oh-so-familiar vehicle of today.
Have you noticed how rapid the pace of technological change is these days? If you’re an optimist and believe that these innovations can only lead to an easier, cleaner and more productive life, then all is good. If you are somebody who sees the glass as being half empty though, then you may see the shadow of George Orwell at every turn.
Senior content creator and managing editor for Car Copy, with many corporate clients at the OEM and aftermarket levels.
Company: Car Copy
I worked there from 1/ until now