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I'm a content writer with nine years of experience in marketing, advertising, branding, and SEO content writing. I specialize in health and wellness, B2B tech, gaming, medical, legal, landscaping, and homecare. I've had multiple blog posts and webpages rank on the first page of Google, and I write efficiently to meet even the strictest of deadlines so that you can get your content up and ranking.
My selected sampling of social media posts, videos (the scripts I wrote), blogs, and web pages. This spans my nine-year career, and I have many other examples I am happy to share and discuss. I've written about most topics, and am happy to write more.
https://markrhylander.wixsite.com/copywriter
Crafted high-impact advertising, marketing and UX copy across more than 30 campaigns, increasing website traffic by 10%. Set brand and UX writing standards & oversaw production of UX content, improving website engagement rate by 10%. Collaborated with design & creative teams to refine narratives for integrated agencies & social media platforms, resulting in a 5% lift in user signups. Partnered with Nike and Amazon for B2B content to promote the Lifesum app and associated offers for their employe
Company: Lifesum
I worked there from 9/ until 9/
Research and develop e-books for churches and parishes to manage their offerings and donations and simplify financial processes. Content creation for the website for free resources for church owners and groups to develop outreach programs.
Company: Pushpay
I worked there from 3/ until now
Composed 300+ webpages, blog posts, & social media content for clients in four diverse industries with 95% customer satisfaction. Reduced cost per lead 8% by developing SEO-driven blogs to maximize reach & click-through conversions. Ensured accurate messaging of 25+ company values represented in tailored digital campaigns to boost brand recognition by 5%.
Company: Ignite Marketing
I worked there from / until /
Presided over social media channels increasing monthly engagement by 13% and year-over-year followers by 16%. Strategized organic campaigns tailored to distinct engagement pain points to bolster user growth & retention.
Company: Lose It!
I worked there from / until /
Crafted engaging promotional advertisements and email campaigns for Wheel of Fortune Slots & Bingo Bash, increasing user engagement by 15% and 20% respectively. Conceptualized characters and wrote captivating storylines to promote Sparcade & other casino-style games, resulting in a 13% boost in monthly revenue on average. Authored over 200 B2B social ads and push notifications for various gaming apps, successfully driving an increase in daily active users by 10%. Worked side by side with the CRM
Company: GSN Games
I worked there from / until /
Authored 70+ emails and blog posts weekly for prominent B2B tech companies, including Dell, IBM, Facebook, and Verizon. Supervised 5 cybersecurity copywriters and mentored 10 new copywriters in cybersecurity writing principles, elevating written communication standards by 40%. Assisted the healthcare and compliance teams writing emails and webpages and editing junior copywriters’ work for tone of voice consistency and lead generation.
Company: TechTarget
I worked there from / until /