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nDash Writer Profile for Cassady Coulter

Headline

About Me

I'm a seasoned content strategist, SEO specialist, and experienced product manager with specialization in programmatic content with 10+ years in E-commerce. I specialize in travel writing, food writing and lifestyle content. 

Industries I Write About

Pop Culture

Lifestyle

Business

My Writing Samples

6 SEATTLE-AREA SUMMER PICNIC SPOTS

Kick off the summer with a picnic in one of these beautiful parks

https://seattlemag.com/food-and-culture/6-seattle-area-summer-picnic-spots/

LOOKING FOR A LAUGH? HERE’S SOME OF THE BEST IMPROV IN SEATTLE

Take a look at our collection of some of the funniest improv theater in the city

https://seattlemag.com/food-and-culture/looking-laugh-heres-some-best-improv-seattle/

WHAT TO DO WHEN YOU’RE NOT WATCHING THE U.S. OPEN

Events around the Puget Sound region for when you have to leave the course

https://seattlemag.com/food-and-culture/what-do-when-you-re-not-watching-us-open/

THE MAKERS: ALEXANDRA’S MACARONS POPS UP AROUND SEATTLE

Alexandra Greenwald and her pink VW bus dish out delish macarons to the masses

https://seattlemag.com/makers-alexandra-s-macarons-pops-around-seattle/

4 LOCAL HIKES FOR BEGINNERS

This roundup of hikes ranges from easy to moderate, so you can stop the research and get outside

https://seattlemag.com/4-local-hikes-beginners/

MAPLE LEAF’S RECKLESS VIDEO STILL THRIVING DESPITE NETFLIX ERA

One of the few remaining video rental stores in Seattle defied the odds when things looked grim

https://seattlemag.com/food-and-culture/maple-leafs-reckless-video-still-thriving-despite-netflix-era/

Experience

SEO Project Manager / Consultant

• Advise on content strategy, SEO initiatives, project management & client relations • Oversee content projects for Expedia Group's suite of brands and manage incoming client project proposals

Company: Tourism Media Pty Ltd

I worked there from 1/ until 8/

Content Strategist & SEO Specialist

• Performed SEO site audit on 3 websites, created an SEO roadmap to track site progress. Provided keyword research to improve content and regular technical SEO performance checks to improve site • Write and edit content for multiple clients

Company: Groundswell Communications Northwest

I worked there from 9/ until now

Search Engine Optimization Consultant

• Created and managed SEO roadmap, performed a full SEO site audit, suggested technical SEO and content changes and worked closely with marketing teams to improve SEO content value

Company: Fluent Commerce

I worked there from 4/ until 6/

Senior Product Manager, Destination Pages

• Managed the product roadmap, SEO, content strategy, technical SEO & overall performance on the destination pages at A Place for Mom • Spearheaded an SEO data backed approach to the product roadmap in order to drive uniqueness and boost organic traffic week over week • Saw a month over month increase in organic traffic on the destination page since August, from about 1,200 unique daily visitors to ~2,500 daily visitors

Company: A Place for Mom

I worked there from 8/ until 12/

Senior SEO Content Strategist & Programmatic Content Product Manager

• Managed strategy for data-based content for the entire catalog of Expedia brands, including Expedia.com, Hotels.com, Travelocity, Orbitz and Vrbo • Worked closely with product, UX, and insights & automation teams to improve ranking, click through rate, and organic traffic • Ran the A/B testing pipeline for programmatic content to grow & improve SEO content performance year over year

Company: Expedia Group

I worked there from 10/ until 8/

Content Product Manager

• Managed the pipeline of getting generated content to market on a tight deadline, managing relationships with SEO stakeholders, and Product teams • Wrote and coded data-based content displayed across 16 billion paragraphs on 14 Expedia brand sites in 43 languages • Managed team of engineers to roll out improvements to the Expedia- patented generated content tool to improve user experience and overall process flow

Company: Expedia Group

I worked there from 6/ until 10/

Lodging Content Associate

• Maintained and edited hotel property content for Expedia.com, Hotels.com, and Venere.com in accordance with Expedia’s internal style guidelines • Pursued editing projects in addition to day-to-day work to help simplify our team’s process, while maintaining/increasing productivity on hotel page maintenance responsibilities

Company: Expedia Group

I worked there from 7/ until 6/

Online Editorial Assistant

• Assisted the online editor with maintaining the web presence with fresh content for Seattle Magazine’s website • Pitched ideas and wrote weekly for the blog on Seattlemag.com and wrote headlines to SEO standards • Maintained content for social media platforms for Seattle Magazine including Pinterest and Instagram

Company: Seattle Magazine

I worked there from 5/ until 7/

Freelance Writing / Editing & Internship Experience

• Freelance Writer, Fact-Checker & Editorial Intern, Seattle Metropolitan Magazine | April 2015 –November 2016 o Washington State Wine Guide, Visit Seattle Magazine, Visit Tacoma Magazine • Marketing Intern, Sasquatch Books | February 2015—May 2015 • Public Relations Intern, Grayling PR | June 2014—December 2014

Company: Seattle Metropolitan Magazine, Sasquatch Books, & Grayling PR

I worked there from / until /

Content I Write