Amber Erickson - B2B Content Strategist + Writer

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nDash Writer Profile for Amber Erickson

Headline

About Me

As a content marketing leader, my ethos is value. Unique, actionable, and memorable content that resonates with the target audience is my north star, and original research is one of my favorite outlets.

I have a dozen+ years of progressive experience within B2B marketing teams, with a focus on content strategy and operations. As a content leader, I excel at creating strategy, building editorial calendars, managing writers, and creating overall content programs that convert to revenue.

As a writer, my bread-and-butter is as follows:

Original research (planning, conducting, analyzing, writing, and promoting) - I have done dozens of research projects, including surveys, third-party data, and first-party SaaS data.
Long-form thought leadership (valuable to readers and the brand)
Expert-driven articles (narrative-based articles drawing from subject matter expertise)
Education (how-to's, guides, and books that cut to the heart of the matter, not just generalized overviews)
SEO blogs (satisfy SEO, but also providing value to the target audience)
LinkedIn posts (company and personal)
Courses (email, live, or on demand, courses are a great way to engage and educate)

Industries I Write About

Business

Technology

Finance

Real Estate

Health & Wellness

My Writing Samples

Case Study: How JARS Cannabis uses in-store signage to achieve retail goals

Conducted interview and wrote story. Also oversaw in-store video/photo shoot, and video production through a contractor.

How to Open a Dispensary in New York

Writing state-specific "how to open" guides for dispensary owners in various states. Each guide goes in-depth into costs, financing, laws, applying for licenses, and managing a business (hiring, security, tech, etc.).

How to Use Survey Research to Supercharge your Content Marketing Strategy

Wrote a step-by-step guide for conducting survey research as part of a content strategy.

The Role of AI in Marketing: Insights from Our Community

Took survey results and turned into an overview article about how marketers are using AI.

Experience

Head of Marketing and Strategic Partnerships

As the first marketing hire for an early-stage cannabis technology startup, I lead all marketing efforts. Channel focus included content, SEO, thought leadership, paid search, events, social media, partner, and email marketing.

Head of Content

As the first content leader at Flowhub, I created and led execution of the content strategy and editorial calendar, led a team of in-house and freelance writers, published high-quality content, in various forms and mediums, consistently. I also developed and managed SEO strategy, audits, and tech updates, and oversaw social media efforts.

Managing Editor / Content Marketing Manager

At Epsilon, I developed, managed, and implemented the resource center and blog strategies for two sites. That included managing editorial calendars, publishing, and day-to-day operations of both sites, overseeing measurement, as well as contributing to measurement for the broader content marketing team. I also wrote and led strategic content marketing initiatives and thought leadership projects across the entire organization, including research reports, e-books, white papers, and blog posts.