nDash.com is a content creation platform that provides brands and agencies with access to the world's top freelance writers.
As a content marketing leader, my ethos is value. Unique, actionable, and memorable content that resonates with the target audience is my north star, and original research is one of my favorite outlets.
I have a dozen+ years of progressive experience within B2B marketing teams, with a focus on content strategy and operations. As a content leader, I excel at creating strategy, building editorial calendars, managing writers, and creating overall content programs that convert to revenue.
As a writer, my bread-and-butter is as follows:
Conducted interview and wrote story. Also oversaw in-store video/photo shoot, and video production through a contractor.
Writing state-specific "how to open" guides for dispensary owners in various states. Each guide goes in-depth into costs, financing, laws, applying for licenses, and managing a business (hiring, security, tech, etc.).
Wrote a step-by-step guide for conducting survey research as part of a content strategy.
Took survey results and turned into an overview article about how marketers are using AI.
As the first marketing hire for an early-stage cannabis technology startup, I lead all marketing efforts. Channel focus included content, SEO, thought leadership, paid search, events, social media, partner, and email marketing.
Company: Seed Technology
I worked there from 2/ until 5/
As the first content leader at Flowhub, I created and led execution of the content strategy and editorial calendar, led a team of in-house and freelance writers, published high-quality content, in various forms and mediums, consistently. I also developed and managed SEO strategy, audits, and tech updates, and oversaw social media efforts.
I worked there from 1/ until /
At Epsilon, I developed, managed, and implemented the resource center and blog strategies for two sites. That included managing editorial calendars, publishing, and day-to-day operations of both sites, overseeing measurement, as well as contributing to measurement for the broader content marketing team. I also wrote and led strategic content marketing initiatives and thought leadership projects across the entire organization, including research reports, e-books, white papers, and blog posts.
I worked there from / until /