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nDash Writer Profile for Rob Baird

Headline

Freelance B2B and B2C SEO copywriter with over 13 years experience

About Me

With over 13 years of experience in the field, I am confident in my ability to create engaging, relevant, and SEO-rich content for a wide variety of businesses.

Throughout my freelance career, I have had the privilege of working with a diverse range of businesses across various industries. This has allowed me to develop a deep understanding of the nuances and unique demands of different sectors. Whether it's crafting engaging blog content, compelling landing page copy, impactful press releases, thought-provoking opinion pieces, or captivating social media content, I have consistently demonstrated my ability to adapt my writing style to meet the specific needs and goals of each project. My primary experiences lies in creating content for B2B companies.

I am not only an experienced writer, but a passionate one! I love the written word, and helping brands grow by telling their stories and using the power of search platforms to drive traffic to their websites and into their quote funnels.

In line with that, one area in which I have honed my expertise is SEO copywriting for B2B brands. I understand the vital role that search engine optimization plays in today's digital landscape, and I am well-versed in implementing effective SEO strategies to enhance online visibility and drive organic traffic.  By leveraging my SEO skills, I have helped numerous businesses achieve higher search engine rankings, increase website conversions, and ultimately boost their online presence.

Beyond my technical abilities, I am also passionate about storytelling and connecting with audiences on a deeper level. I firmly believe that impactful copywriting goes beyond simply conveying information; it should evoke emotions, spark curiosity, and inspire action. By infusing creativity into my work while maintaining a clear and concise writing style, I have consistently produced compelling content that resonates with readers and delivers tangible results for my clients.

Industries I Write About

Business

Real Estate

Health & Wellness

Technology

Lifestyle

My Writing Samples

How To Conduct User Research

As the ghost writer of this article, the aim was to produce SEO-rich content under the topic of user research.

https://www.notably.ai/blog/how-to-conduct-user-research

Tagging: How To Make Meaning Out Of Mess

As a ghost writer, I wrote this piece for a client who was looking to attract new business in line with certain keywords that were built into the article. It formed part of their broader SEO strategy.

https://www.notably.ai/blog/tagging-how-to-use-tags-in-notably-to-make-meaning-out-of-mess

Reasons For Establishing A Strong Online Business Reputation

This client was looking to improve their own online reputation through an informative short piece on this exact topic.

https://prlab.co.za/2023/01/05/reasons-for-establishing-a-strong-online-business-reputation-2/

How To Present And Visualize Qualitative Data

As the ghost writer for this piece, I was tasked with drafting an article that focused on qualitative data. The client was looking to increase their search ranking and so the article was aligned to their SEO strategy.

https://www.notably.ai/blog/how-to-present-and-visualize-qualitative-data

Fix Muscle Cramps With The Right Nutrition

This was a blog post for a client that wanted to focus on promoting their cramp product via an informative blog post on how to avoid muscle cramp.

https://fixxnutrition.com/fixx-your-muscle-cramps-with-the-right-nutrition/

What Is A User Researcher And How Do They Make An Impact?

As a ghost writer, I wrote this piece to offer insights into what a user researcher is how they make an impact for businesses of all sizes.

https://www.notably.ai/blog/what-is-a-user-researcher-and-how-do-they-make-an-impact

A Guide To The Santos Tour Down Under

This client was looking to offer a snapshot of an upcoming event in Australia. They wanted to use this piece to drive interest in their performance product.

https://fixxnutrition.com/a-guide-to-the-2024-santos-tour-down-under/

The Science Behind Ice Baths

This client wanted a blog post highlighting the science behind ice baths. It formed part of their broader SEO strategy to attract new customers.

https://plunge.com/blogs/blog/the-science-behind-ice-baths-for-weight-loss-do-they-really-work

Five Ways To Improve Your Online Reputation

The focus of this article was to showcase various ways in which companies can improve their online reputation. It was aligned to the company's SEO strategy in terms of specific keywords that were woven into the copy. It's a short piece as that was what the client wanted.

https://prlab.co.za/2021/06/08/five-ways-to-improve-your-businesss-online-presence/

Experience

Freelance copywriter

For over 13 years, I have worked with a variety of businesses to develop SEO-rich content that is aligned to their broader marketing strategies. The majority of my clients have been in the B2B space, where I've developed content that both improves their online reputation and attracts new business. My depth of experience has enabled me to hone my experience in SEO copywriting, which is an ever-evolving space.

Company: Self-employed

I worked there from 6/2010 until now

Director

As the founder of PR Lab, over a period of nine years I successfully ran a public relations agency with clients in the property, business, tourism, travel, eCommerce, lifestyle, B2B and B2C sectors. A key component to my role at PR Lab, outside of running the business, was writing copy of various forms. This included press releases, opinion pieces, blog posts and website content.

Company: PR Lab

I worked there from 2/2010 until 10/2019

Account Director

At Luxury Brands I was responsible for the daily account management of various clients in the luxury sector. These clients were mostly in the B2B space. This included extensive writing, editing, researching and project management.

Company: Luxury Brands

I worked there from 6/2007 until 1/2010

Account Manager

At Touch PR, I was responsible to daily management of various clients in the B2B and B2C sectors. The largest part of my role was writing, where I created press releases, blog posts, website copy and various other forms of content on a daily basis.

Company: Touch PR, London

I worked there from 6/2005 until 6/2007

Content I Write