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I am a Marketing professional that empowers teams throughout the product marketing life cycle, resulting in increased revenue and lasting client relationships. I am known for high-energy strategy, adaptability, quick thinking, leveraging the finite details of consumer insights, competitive intelligence, and campaign analytics to achieve a proven increase in marketing reach globally. I am a leader, a listener, and a people connector with a passion for the art of growing business through marketing.
I can cover and discuss experiences in developing and executing diverse marketing strategies across industries, emphasizing successful campaigns like SEO/SEM initiatives and PPC that drive substantial revenue growth. I have had rapid career progression, from being the youngest team member to becoming a Lead Representative, showcasing leadership, team management, and cross-functional collaboration. I have expertise in managing numerous accounts, focusing on retention strategies such as re-engaging inactive members, which significantly boost revenue. I have had involvement in high-profile events, interactions with industry leaders, and managing memberships, screenings, and events. I am adept in data analysis, reviewing audits, and generating comprehensive, user-friendly reports. I have launched numerous global marketing strategies, channel management, and orchestrated campaigns across diverse regions.
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As a Product Marketing Manager, I led product launches for patient interfaces and marketing strategies based on market insights and competition analysis, optimized revenue through effective campaigns, and sales support for key accounts. I drove training efforts, managed product portfolio, and sales forecasts, as well as oversaw cross-functional projects to enhance customer satisfaction and operational efficiency.
Company: ResMed
I worked there from 11/2021 until 12/2023
As a Global Product Marketing Manager, I spearheaded 95% of GIA’s lab service marketing, overseeing 30 products. My initiatives led to the launching of 10 new products, driving a 15% annual growth in lab services, and generating $20 million in revenue. Collaborating with researchers, I crafted comprehensive go-to-market plans, executed diverse B2B/B2C campaigns, and substantially bolstered GIA’s digital footprint.
Company: GIA (Gemological Institute of America)
I worked there from 2/2019 until 6/2021
As a Channel Marketing Manager, I devised 100+ strategic marketing tactics across diverse channels, crafting plans, gathering digital trend insights, and collaborating with channel managers globally. I orchestrated 6 salesforce training programs, organized logistics for 2 national trade shows, and executed 30 partner events, boosting our outreach and impact significantly.
Company: Thermo Fisher Scientific
I worked there from 8/2010 until 12/2014
As a Marketing Program Manager, I oversaw daily operations of the NA demo depot program, orchestrating 1700+ instrument demos in 2018, contributing to $23M+ in revenue. Acting as a liaison between 30+ business units, 300 reps, and 1000 customers, I ensured seamless demos that boosted instrument sales. I shaped the program's future, exploring enhancements for global efficiency, and gathering feedback for growth, leading to automation, enhanced visibility, and smoother revenue recognition.
Company: Thermo Fisher Scientific
I worked there from 8/2010 until 7/2014
As a Marketing Program Manager, I oversaw daily operations of the NA demo depot program, orchestrating 1700+ instrument demos in 2018, contributing to $23M+ in revenue. Acting as a liaison between 30+ business units, 300 reps, and 1000 customers, I ensured seamless demos that boosted instrument sales. I shaped the program's future, exploring enhancements for global efficiency, gathering feedback for growth, leading to automation, enhanced visibility, and smoother revenue recognition.
Company: Thermo Fisher Scientific
I worked there from 8/ until 7/
As Lead Membership Representative, I managed 500+ accounts, reducing suspensions by 35% using direct email marketing, and adding $200,000 to yearly revenue. Despite being the youngest team member, I earned a promotion to this role within 18 months. I led cross-functional teams, interfaced with industry leaders, facilitated memberships, screenings, and events, and ensured clear and user-friendly annual audit reports.
Company: Directors Guild of America
I worked there from 3/2010 until 6/2014