Cameron Chapman - Writer. Editor. Content Pro.

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nDash Writer Profile for Cameron Chapman

Headline

About Me

I excel at making complicated topics easy to understand. I got my start writing about technology for Mashable over 15 years ago, and have since gone on to write for companies like Smashing Magazine, Toptal, Envato, Uxcel, Webdesigner Depot, AutoCAD, Skillcrush, Daily Worth, Script Magazine, and others. I've also had two books published with major trade publishers — The Smashing Idea Book (Wiley) and Color for Web Design (Ilex in the UK and Focal Press in the US) — and have had chapters included in several other web design ebooks. My expertise runs the gamut from UX design to corporate operations to career-building content both in and out of the tech industry.

Industries I Write About

Technology

Business

Health & Wellness

My Writing Samples

How to Write a UX Case Study in 5 Steps

How To Make the Remote Work Transition with east

A guide from the early days of the Covid-19 pandemic on how to go from working in-person five days per week to working from home full-time.

Getting Maximum Impact From a Minimum Valuable Product

While MVP methodology has been hailed by many as the “best” way to get a product to market quickly, there’s also been pushback—which is where the concept of a Minimum Valuable Product comes in.

The end of the pretentious designer

A look at how some designers and others in the tech industry took themselves way too seriously in the mid-2010s.

INTERVIEW: Scotty Mullen on Sharknado 5, Pitchfests, and Casting the Films He Writes

Taking over the writing helm for Sharknado 5: Global Swarming is Scotty Mullen. Cameron Chapman speaks with Scotty about going from total beginner to working screenwriter in just four short years—an inspiring story for anyone looking to break in.

Applying “A Pattern Language” To Online Community Design

A Pattern Language is a book about architecture that was written in the 1970s, before the Web as we know it was even conceived. But the book provides hundreds of valuable patterns for community planning and architectural design, many of which can easily be applied to online communities and social networking websites.

Cause and Effect: Exploring Color Psychology

The use of color in design can affect the emotions and moods of the people. Using colors wisely can improve UX and induce desired behaviors in significant ways.

Following Trends: Homage vs. Design Plagiarism

When looking for inspiration, designers should consider what they can add to the work of others. Where can they make it better? More useful? More elegant? More efficient?

Experience

Domain Manager

In charge of content and SEO for TheBookDesigner.com. • Ramping up content publishing • Spearheaded the redesign of the website • Creating content strategy • Developing KPIs and the strategy to reach them • Data analysis to identify strengths and opportunities • Created a new lead magnet with a 6.3% click rate and 21.8% click-to-lead conversion rate • Exceeded 50% month-over-month revenue growth goal by 45% in 4th month

Head of Content

● Planned and created curricula and course strategies with a team of 7 writers, designers, and interns in the field of UX, incorporating current trends and data. ● Directed and supervised the team in completing courses, skill tests, and other educational and assessment content, while mentoring them in techniques to improve content quality. ● Provided subject matter expertise and researched topics to ensure high-quality content, resulting in increased engagement and retention rates for users.

Growth Marketing Manager

● Doubled open and click-through rates for on-boarding email campaigns through iterative testing of new copy, subject lines, images, and automation triggers. ● Researched industry trends and developed marketing solutions to enhance business operations. ● Directed email marketing projects, oversaw collateral preparation, and completely overhauled on-boarding email.

Design Blog Editor

● Regularly pitched unique article ideas based on research of industry trends and data. ● Wrote and published web design content for the Toptal Design Blog, optimizing for SEO and adhering to established editorial guidelines. ● Doubled newsletter open and click rates through iterative testing of subject lines, copy format, and other assets. ● Provided constructive editorial feedback to writers from the Toptal network, improving article quality and ensuring consistency.

Managing Editor

● Increased newsletter open rates over 250% (~15% to ~40% in Q1 2017) while also doubling CTR. ● Managed editorial compliance with style guide, SEO best practices, and brand guidelines for various content types. ● Proposed new projects to diversify editorial offerings and marketing opportunities, including a timeline of women in tech as part of Women's History Month. ● Drove editorial strategy development and implementation based on actionable data and research.

Staff Writer

● Produced high-quality content under strict deadlines while staying up-to-date on industry trends and adhering to brand voice and style requirements. ● Edited and optimized existing content for various mediums, demonstrating a keen eye for detail and a commitment to delivering top-notch work. ● Successfully captured target audience interest and drove engagement through customized brand messaging, resulting in increased readership and engagement metrics.

Contract Writer & Editor

● Acted as contract managing editor for both Smashing Magazine and Webdesigner Depot, as well as the Viral Content Manager for the Tuts+ Network, working with editors for each vertical to create highly shareable content. ● Produced engaging and error-free content for diverse projects, including case studies, white papers, books and ebooks, emails, articles, and newsletters, utilizing exceptional writing, editing, and proofreading skills.