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I am passionate for my work and provide great details to my deliverables. Highly enjoy creating brand content, strategy and have a heavy incline to generating profitability and sales. It important to generate a clear Call to Action in every communication and consumer touchpoint.
Given my origins, I am fluent in English and Spanish, and proficient in French. My background in Digital Marketing and Communications focusing on Sales, allows me to be flexible to meet the customers needs, as well as being able to have a clear Call to Action in order to boost sales and profitability.
I would describe myself as a good listener - and great at reading between the lines - allowing me to really understand clients needs, and knowing exactly the opportunities there are to display and communicate product/service benefits, quality and those small things that make the final decision.
Look forward to collaborating on many projects to come!
From 2014 to 2019 I co-owned a blog called "Maty´s Choice" - now rebranded since me departure. This blog focused on gastronomy, make up and skincare, and overall lifestyle. I would generate the written content, and my colleague would be the photographer for the blog. This blog post in a sample of the bilingual content I used to create for my website. In this case, the post was focused on a liqueur brand and communicate an ideal summer beverage originated in the UK.
https://mermeland.com/2015/07/27/pimms/
From 2014 to 2019 I co-owned a blog called "Maty´s Choice" - now rebranded since me departure. This blog focused on gastronomy, make up and skincare, and overall lifestyle. I would generate the written content, and my colleague would be the photographer for the blog. This blog post in a sample of the bilingual content I used to create for my website, as well as using this channel to boost trial and branding of certain restaurants in Madrid.
https://mermeland.com/2017/11/22/paipai/
Generate the full website content, visual content, and brand communication for this pharmaceutical company.
Content planning and creation from 2019 to 2020 for the brand Mama Natura Spain for Instagram and Facebook.
https://www.instagram.com/mamanaturaesp?igsh=cmc1b3ZmY3ZlMm16
From 2017 to 2019 I co-owned a communications agency in Spain, where I managed the accounts of Wilkinson Sword, for whom we created brand events for influencers and press, generating press releases and content for the media to share across social media and press. In addition, also managed Bulldog Skincare for men, a UK brand focused on skincare for men. For this brand I generated during 2 years brand press releases, brand events, and managed their social media content in Spain.
Company: Icono Comunicación
I worked there from 4/2017 until 12/2019
During my period at Schwabe, I developed brand and corporate website, created brand materials for sales and marketing purposes and managed social media content generation for the brands.
Company: Schwabe Farma
I worked there from 2/2018 until 3/2020
I was responsible for creating full Amazon content, in addition to pushing media content and promotional materials to boost sales during my period at Abbott. As well, as generating numerous presentations and sales pitches on a daily basis.
Company: Abbott
I worked there from 3/2020 until 12/2022
I was a co-owner of a formerly known blog in Spain, which was active for over 5 years. During this period I generated numerous blog posting in both English and Spanish which promoted collaborations with a wide range of brands from gastronomy to skincare and fashion. Some of the collaborations included brands such as Madrid Fashion Week, Sensilis, Khiels, L´Oreal Paris, The Bronx, Urban Decay. Other collaborations and branding included hotel chains such as Room Mate Hotel and Las Caldas de Oviedo
Company: Maty´s Choice Blog
I worked there from 7/2014 until 12/2019